KOL Associate

Job Description

  • Develop and execute influencer marketing strategies and creative campaigns
  • Identify and build relationships with prominent influencers and thought leaders in the gaming industry
  • Brief and manage team process of approaching Influencers to make sure getting output on time with quality as expected
  • Attend relevant events for networking and business purposes
  • Monitor key performance metrics of influencer activities and prepare materials for reporting.
  • Research relevant industry experts, competitors, target audience and users
  • Brainstorm new, creative approaches to influencer campaigns
  • Liaise with the other marketing team to create and coordinate influencer marketing strategies that work across different channels


  • Proven track record in outreach campaign strategies
  • Have a good understanding of Social Media & Influencer’s landscape
  • Able to work in a fast-pace working environment with tight deadline
  • Well organised and good time management skills
  • Excellent Communication & Negotiation Skill
  • Excellent interpersonal and relationship building skills
  • Aptitude to network

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