Job Description
- Overseeing existing campaigns and making recommendations on how to optimize them
- Measuring and reporting the performance of the ads campaign
- Analyzing trends and making data-driven decisions
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient Customer Acquisition Cost (CAC)
- Creating and planning a variety of Pay Per Click (PPC) Facebook/Google campaigns across a range of digital channels
- Writing engaging copy for adverts
- Making creative suggestions for advert templates
Qualification
- Having knowledge of Google Ads, Google Analytics, Facebook, or other PPC ad platforms.
- Demonstrated strong written, oral communication, and presentation skills.
- Ability to analyze raw data and formulate insights
- Proven skills in keyword research, campaign development, daily optimization, test plan construction, and analysis.
- Experienced in PPC Marketing.
- Experience in an agency environment is a plus.
- Experience working with, managing, and training a team is a plus.