Job Description
- Plan, develop and implement our SEO strategy
- Responsible for on-page and off-page SEO operations (such as managing content writers in developing content marketing creation and backlinks)
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify our buyer persona to better target identified audiences
- Work with web developers and marketing teams to properly implement SEO best practices
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
- A deep understanding of technical SEO and its relation to ranking algorithms such as crawl, index, metadata, Google Search Algorithm and Ranking System, and other on-page factors is a must.
- Experienced with SEO relevant tools (e.g. Ahrefs, ScreamingFrog, Similarweb etc.) and web analytics tools (e.g. Google Analytics, Google Search Console, Google Data Studio)
- Experience with SEO reporting
Qualification
- Proven success in SEO
- Experience with A/B testing and other testing metrics
- Knowledge of HTML, CSS, JavaScript
- Ability to analyze data and provide evidence-based recommendations
- Critical thinker and problem-solving skills
- Good time-management skills
- Great interpersonal and communication skills