Digital Marketing Lead

Full-Time

Job Descriptions:

  • Lead the Digital Marketing team to support business hyper-growth, through persistent optimization of digital advertising to achieve the KPI, including lead generation and campaigning.
  • Manage brand development and ongoing brand management through online channels and digital content.
  • Plan, track, report on and optimize for marketing campaigns across channels.
  • Develop Go-to-Market (GTM) plans for product pilots and launches, focusing on cost-effective customer acquisition to validate the business ideas.
  • Maintain brand presence & equity through planned marketing campaigns.
  • Develop metrics and use data analytics to measure the impact of each campaign, constantly thinking about optimizations and scalability.
  • Identify insights, needs, opportunities, and challenges of the business and recommends digital marketing actionable plans to achieve business growth goals.

Minimum Qualifications:

  • 2+ years of Digital Marketing experience for consumer businesses (B2C).
  • Strong background and proven track record in SEO and SEM. Experience with landing page optimizations and A/B conversion tests.
  • A highly creative person with experience in identifying target audiences and devising digital campaigns that engage.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Strong analytical capabilities – proven track record of translating analytics insights into actions.

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